We listened to stories about significant travel experiences from over 1600 travellers. Supported by the SenseMaker methodology, we understood what made people’s experience so significant and powerful and what impact it had on them and their environment during and after their trips. This large-scale listening exercise forms part of ‘Tourism Transforms’ project where tourism professionals examine the challenges of the future of tourism and set out the future vision for tourism in Flanders (Reizen naar Morgen).
